Wednesday, November 7, 2012

A creative alter ego

This Summer while in the midst of writing Chapter Two (which ended up as Chapters Two and Three) I called a productive Friday of work with a coffee and oatmeal cookie. I wrote a text to a friend about how cookies facilitate contentment in all but the most unhappy person. I played around with the wording a bit and turned it into something weirder.
"The horror of any logistical nightmare (major chapter revision/restructuring) is attenuated by the swift application of oatmeal raisin cookies." -Cookie Monster McLuhan
Someone asked what that was all about. In a fit of dissertation-induced creative delirium, I channeled the obtuse media wisdom of Canada's founder of media theory (Marshall McLuhan) through pop culture's most single-minded, inarticulate monster. From this merger comes Cookie Monster McLuhan. For weeks after CMM posted his statuses to my Facebook wall. I think it pissed people off. Actually, I know it pissed some people off though I'm not sure why.

I started a Twitter account and, in my spare time, brainstormed bite-sized chunks of quotable cookie theory. To alleviate my friend list from the burden of reading Cookie Monster McLuhan quotes, I started a Facebook page devoted to my sage little monster. At least there I can expand on the tweets, include visual cues for the commentary, and multimedia content.

I'm not sure if this will ever become remotely interesting to anyone but I've found it to be a great source of amusement for myself if no one else. Just the other night I started drafting an outline for a short book to satirise the real McLuhan's Understanding Media: Extensions of Man called Understanding Cookies: Extensions of Man's belly. I figure that with all those strange philosophical tomes like The Tao of Pooh, I might actually stand a chance of getting published. Next step: Get some actual readers on Twitter and Facebook.

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